If you’ve watched any Olympics coverage this week, you’ve likely been confronted with an ad for Google’s Gemini AI called “Dear Sydney.” In it, a proud father seeks help writing a letter on behalf of his daughter, who is an aspiring runner and superfan of world-record-holding hurdler Sydney McLaughlin-Levrone.
“I’m pretty good with words, but this has to be just right,” the father intones before asking Gemini to “Help my daughter write a letter telling Sydney how inspiring she is…” Gemini dutifully responds with a draft letter in which the LLM tells the runner, on behalf of the daughter, that she wants to be “just like you.”
I think the most offensive thing about the ad is what it implies about the kinds of human tasks Google sees AI replacing. Rather than using LLMs to automate tedious busywork or difficult research questions, “Dear Sydney” presents a world where Gemini can help us offload a heartwarming shared moment of connection with our children.
Inserting Gemini into a child’s heartfelt request for parental help makes it seem like the parent in question is offloading their responsibilities to a computer in the coldest, most sterile way possible. More than that, it comes across as an attempt to avoid an opportunity to bond with a child over a shared interest in a creative way.
This is one of the weirdest of several weird things about the people who are marketing AI right now
I went to ChatGPT right now and one of the auto prompts it has is “Message to comfort a friend”
If I was in some sort of distress and someone sent me a comforting message and I later found out they had ChatGPT write the message for them I think I would abandon the friendship as a pointless endeavor
What world do these people live in where they’re like “I wish AI would write meaningful messages to my friends for me, so I didn’t have to”
The thing they’re trying to market is a lot of people genuinely don’t know what to say at certain times. Instead of replacing an emotional activity, its meant to be used when you literally can’t do it but need to.
Obviously that’s not the way it should go, but it is an actual problem they’re trying to talk to. I had a friend feel real down in high school because his parents didn’t attend an award ceremony, and I couldn’t help cause I just didn’t know what to say. AI could’ve hypothetically given me a rough draft or inspiration. Obviously I wouldn’t have just texted what the AI said, but it could’ve gotten me past the part I was stuck on.
In my experience, AI is shit at that anyway. 9 times out of 10 when I ask it anything even remotely deep it restates the problem like “I’m sorry to hear your parents couldn’t make it”. AI can’t really solve the problem google wants it to, and I’m honestly glad it can’t.
They’re trying to market emotion because emotion sells.
It’s also exactly what AI should be kept away from.
I would abandon the friendship as a pointless endeavor
You’re in luck, you can subscribe to an AI friend instead. /s
“Dear Sydney” presents a world where Gemini can help us offload a heartwarming shared moment of connection with our children.
This is the problem I’ve had with the LLM announcements when they first came out. One of their favorite examples is writing a Thank You note.
The whole point of a Thank You note is that you didn’t have to write it, but you took time out of your day anyways to find your own words to thank someone.
Sincerity is a foreign concept to MBAs, VCs, and anyone who thinks they’re on a business Grind Set. They view the world as a game and interpersonal relationships as a game mechanic.
“Hey Google, raise my children.”
People have been trying that for a bit, it’s not working too well
I agree. This ad was immediately disgusting, cringy, and deflated my already floundering hope for humanity. Google sucks.
Google is the yahoo of 2000
Robot, experience this dramatic irony for me!
The people making these ads can’t fathom anything past pure efficiency. It’s what their entire job revolves around, efficiently using corporate resources to maximize the amount of people using or paying for a product.
Sure, I would like to be more efficient when writing, but that doesn’t mean writing the whole letter for me, it means giving me pointers on how to start it, things to emphasize, or how to reword something that doesn’t sound quite right, so I don’t spend 10 minutes staring at an email wondering if the way I worded it will be taken the wrong way.
AI is a tool, it is not a replacement for humans. Trying to replace true human interaction with an LLM is like trying to replace an experienced person’s job with a freshly hired intern with no experience. Sure, they can technically do the job, but they won’t do it well. It’s only a benefit when the intern works with the existing knowledgeable individuals in the field to do better work.
If we try to use AI to replace the entire process, we just end up with this:
Glad to see others have also keyed in on just how lame this ad was.
My immediate thought was, if you (the guy doing the voiceover as the father) are so mentally deficient that you can’t even put together a four sentence paragraph of your own original thoughts for fanmail, then what hope do you have of doing anything else as a functioning adult?
Worse yet, what does this teach the kid?
Let’s say that there is a single player MMO where all the other players are played by AI, but it is done so well that you can’t really see the difference from real-human MMO players.
Would you play this? I would not. The fact that there is a human on the other side is important, even though it does not make any practical difference. Same with birthday wishes - that’s way Facebook did not automate “Happy birthday!” even though it could.
Would you upload your personal data and voice to Open AI for it to make a a birthday wishes call to your mom? So convinient! She won’t know the difference, and you get a 5 bulletpoint summary afterwards! Such a hellscape.
God I hope that all of these bullshit AI platforms tank these giant awful tech companies.
So in the spring I got a letter from a student telling me how much they appreciate me as a teacher. At the time I was going through some s***. Still am frankly. So it meant a lot to me.That was such a nice letter.
I read it again the next day and realized it was too perfect. Some of the phrasing just didn’t make sense for a high school student. Some of the punctuation.
I have no doubt the student was sincere in their appreciation for me, But once I realized what they had done It cheapened those happy feelings. Blah.
You should’ve asked Gemini what to feel about it and how to response…
That’s not fan mail. That’s spam.
this has to be just right
And then he couldn’t even bother to choose the words himself
It’s not implying he can’t be bothered, but that the machine can do a better job.
…which may be true, depending on just how bad he is at writing. Like, I was just watching this classic the other day. If this guy writes like some of those people, the machine may infact be better.
That said, for most people it’s stupid, and the tech isn’t able to do a better job at expressing such things.
Yet.
Meh. How many people used to copy “meaningful” mother’s day cards, birthdays cards, wedding vows, speeches and whatnot from others. That was even a thing well before the internet itself.
Using LLMs for things people aren’t passionate about and/or lack the experience of finding the right words is a great use case.
