The Federal Communications Commission (FCC) advanced a proposal last week to force advertisers to disclose the use of AI in advertisements on television and radio. The use of mimic voices is already banned for use in robocalls.
“Bad actors are already using AI technology in robocalls to mislead consumers and misinform the public. That’s why we want to put in place rules that empower consumers to avoid this junk and make informed decisions,” FCC Chair Jessica Rosenworcel said earlier this month.
The FCC proposal would not apply to ads and video online and on streaming services, including the video shared by Musk.
Here’s the most important bit I think:
I don’t think rules can help since the courts will just rule they can’t do that.